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7/19/2011
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Value Goes Beyond Dollars
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Posted by 20/20&U Blog Admin
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Comments (4)
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I don’t know about you, but I’m getting tired of the consumer press periodically bashing our industry for supposedly charging too much for eyewear. So it was with trepidation that I read an article called “Eyes on the Price,” in the July 4 issue of Time magazine...
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12/17/2010
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Playing the Referral Game
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Posted by 20/20&U Blog Admin
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Comments (6)
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If you offer quality products, great service and fair prices, patients will come. Although this durable formula alone is no guarantee of success, successful practitioners know it’s a prerequisite for attracting patients and maintaining their loyalty. Yet the method for establishing and cultivating a relationship with other eyecare professionals, particularly those who can serve as a potential source of referrals, is anything but clear cut.
As one 20/20 reader, a veteran optician ...
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9/22/2010
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Easing up on Marketing-ese
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Posted by 20/20&U Blog Admin
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Comments (7)
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What follows is a terrific observation from L&T’s Andy Karp regarding the position of “marketing” especially as it relates to products being introduced in the optical arena. There are some terrific points made here and it relates directly to the concerns of 20/20 readers in assessing and understanding new products in both the lens AND frame categories.
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6/29/2010
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Be Careful What You SHOP For
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Posted by 20/20&U Blog Admin
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Comments (26)
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In the previous 2020&U blog entry lens and technology editor, Andy Karp, addressed the phenomenon of purchasing prescription eyewear online. And it is quite the phenomenon—just Google the words “buy eyewear” and you’ll ...
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6/7/2010
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For Online Rxs, Caveat Emptor
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Posted by 20/20&U Blog Admin
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Comments (33)
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Back in eighth grade, my English teacher introduced us to foreign words and phrases that are part of our lexicon. In one of our first lessons, we learned the Latin expression, caveat emptor—let the buyer beware.
This ancient admonition comes to mind as I think about the growing number of consumers who are purchasing prescription eyewear online. These eyeglass wearers are seeking out “e-tailers” off ...
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