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3/17/2009
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Green Eyed
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Posted by 20/20&U Blog Admin
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Comments (10)
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Green is the word these days. Everybody is talking about going green and what we all can do to treat the planet (and ourselves) better.
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1/21/2009
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I Love Sunglasses
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Posted by 20/20&U Blog Admin
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Comments (11)
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I have to come clean; I’m on Facebook. Okay, I know that’s not that big a deal and that many of you are probably on this social networking site. I got sucked in thanks to an invitation to join from a friend about a year ago.
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10/14/2008
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Substantial Witness
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Posted by 20/20&U Blog Admin
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Comments (9)
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What follows is a letter to 20/20 concerning an editorial column in the October issue of L&T. Pam Holt has agreed to let 20/20 publish her letter on the 2020&U blog.
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9/6/2008
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Worn in the USA
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Posted by 20/20&U Blog Admin
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Comments (12)
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In case you didn’t read it 20/20 was quoted last week in a story about the Republican vice presidential candidate’s eyewear. Here it is so you can get up to speed and perhaps post your own views on the subject...the EYEWEAR aspect of the subject that is...
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8/18/2008
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We Got Slimed
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Posted by 20/20&U Blog Admin
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Comments (5)
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Remember the famous scene in “Ghostbusters” when Bill Murray’s character encounters a bulbous green blob that “slimes” him and his team? Well, we in the optical industry got slimed in the July/August issue of Consumers Digest. An article with the provocative headline, “Optical Illusion” purports to have investigated us, but it is actually a poorly researched diatribe against our industry’s supposed faults and excesses.
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7/15/2008
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The Eye Team
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Posted by 20/20&U Blog Admin
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Comments (1)
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I need to twist the phrase “It takes one to know one.”
In the here and now of children’s eyewear I need to verbally and literally mangle that phrase into “It takes having one (a kid, that is) to know one even slightly enough to know what they need in terms of support, care and powerful parental devotion where their precious sense of vision is concerned.”
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6/12/2008
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i Just Wanna Testify
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Posted by 20/20&U Blog Admin
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Comments (3)
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At 20/20 we’ve been playing around with this “young and young-at-heart” iWear category since the flip to a new millennium over eight years ago. And although we love having fun with the fact that we came up with the name iWear long before the iPod and the iPhone (and we’ve been forever wondering when someone is going to finally seal the deal on licensed iWear from Apple) the real “issue” of defining and earmarking this viable segment of the frame market is the most important aspect for optical dispensers.
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4/6/2008
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Just Do It
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Posted by 20/20&U Blog Admin
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Comments (1)
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Hey. What’s wrong with you guys out there? If WE can do it, YOU can do it. I’m talking about sports, or, more specifically, the sport eyewear category in the optical arena. At 20/20 we very specifically target sport eyewear in a big editorial way each year, although the range of products available and brands at the forefront from numerous vendors is detailed to an increasingly greater extent in every issue.
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3/11/2008
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Are You Being Served?
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Posted by 20/20&U Blog Admin
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Comments (0)
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I’m not a big fan of the gym. While it’s nice to see people trying to stay fit and active, all that running and walking in place makes me feel like I’m in a giant hamster cage, albeit with fancier equipment. The truth is, for me it’s kind of a joyless experience, so I recently joined the Y and started swimming again, an activity I loved as a kid.
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