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9/22/2010
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Easing up on Marketing-ese
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Posted by 20/20&U Blog Admin
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Comments (7)
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What follows is a terrific observation from L&T’s Andy Karp regarding the position of “marketing” especially as it relates to products being introduced in the optical arena. There are some terrific points made here and it relates directly to the concerns of 20/20 readers in assessing and understanding new products in both the lens AND frame categories.
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6/29/2010
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Be Careful What You SHOP For
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Posted by 20/20&U Blog Admin
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Comments (26)
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In the previous 2020&U blog entry lens and technology editor, Andy Karp, addressed the phenomenon of purchasing prescription eyewear online. And it is quite the phenomenon—just Google the words “buy eyewear” and you’ll ...
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6/7/2010
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For Online Rxs, Caveat Emptor
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Posted by 20/20&U Blog Admin
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Comments (33)
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Back in eighth grade, my English teacher introduced us to foreign words and phrases that are part of our lexicon. In one of our first lessons, we learned the Latin expression, caveat emptor—let the buyer beware.
This ancient admonition comes to mind as I think about the growing number of consumers who are purchasing prescription eyewear online. These eyeglass wearers are seeking out “e-tailers” off ...
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5/5/2010
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A Case for Frame Quality
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Posted by 20/20&U Blog Admin
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Comments (20)
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20/20 has received this letter regarding the quality of frames and cases and is publishing it with permission from its author. We encourage comments from our readers.
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4/20/2010
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Springing into Sunwear
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Posted by 20/20&U Blog Admin
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Comments (1)
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I love the spring… and I especially love it when we get unseasonably warm temperatures here in the Northeast. For me the spring reminds me a bit of being a kid again because I get to go out and play.
The spring and the impending summer months mean I get to do a lot more outdoor activities like play tennis and go for a bike ride along the water. It means I get to go the Stadium and watch my beloved Yankees play. ...
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3/4/2010
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Retail is NOT a Dirty Word
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Posted by 20/20&U Blog Admin
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Comments (7)
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In what seems a generation ago George Carlin mentioned seven dirty words that were considered inappropriate for broadcast on public television. For some the word “retail” is considered tarnished, dishonest, shady or otherwise dirty. I beg to differ.
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2/9/2010
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Shelf Life
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Posted by 20/20&U Blog Admin
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Comments (6)
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20/20 is, and has always been, a trade publication, but as of late we have decided to bend that classification a bit. We know eyewear has become quite the rage and we want to share it.
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1/21/2010
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Not Just another BIG BOX
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Posted by 20/20&U Blog Admin
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Comments (6)
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I met up with a friend recently for dinner and over the course of the evening, he, like friends often do, began talking about some frustrations he was having at his job.
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